http://sandscommunications.com writing, editing, proofreading and web design services Mon, 23 Apr 2012 16:48:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://sandscommunications.com/archives/226 http://sandscommunications.com/archives/226#comments Sat, 31 Jan 2009 18:26:20 +0000 vsands http://sandscommunications.com/?p=226
Still, following the advice of credible-sounding experts and sage columnists, I have been Sands Communications for the past 20 years. But I am not a CEO overseeing a building-full of little gray cubicles and fancy conference rooms; I don't commute to an elaborate, glassy office building filled with the cacophony of ringing phones, shuffling feet, elevator music and suited-up employees driven to "out-hip" each other.

Nope. It's just me, being paid (most of the time) to craft messages and websites that motivate, inspire, inform, entertain or otherwise serve. When you call me, you will not get a complicated network of extensions and procedures; you'll either get me, my voice mail, or occasionally a "secretary" -- one of my four kids or my husband. You might hear in the background the dogs barking, the birds singing, music playing, the doorbell ringing... And my conference room? Usually the nearest Panera.

Yes, I am professional, and I always give my utmost in serving my clients. I have a fully equipped home office (though I'm often writing from the comfort of my sofa on my Macbook), and (being a gadget geek) I'm up on the latest technology. When necessary, I can draw on the resources of the graphic designers and other professionals in my network. And I'm told that I'm good at what I do, and that I'm easy to work with. Isn't that what matters most?

So there's the conflict: Do I continue to bill myself as a company, or as an individual? Does it matter to those who may hire me?]]> http://sandscommunications.com/archives/226/feed 1