I am not a pretentious person. I am an even less pretentious entrepreneur.

Still, following the advice of credible-sounding experts and sage columnists, I have been Sands Communications for the past 20 years. But I am not a CEO overseeing a building-full of little gray cubicles and fancy conference rooms; I don't commute to an elaborate, glassy office building filled with the cacophony of ringing phones, shuffling feet, elevator music and suited-up employees driven to "out-hip" each other.

Nope. It's just me, being paid (most of the time) to craft messages and websites that motivate, inspire, inform, entertain or otherwise serve. Continue reading →